Press and PR Copy
Press releases, media pitches, and executive statements that earn coverage.
The funnel is a conversation, not a machine
Most funnel copy fails because it is written as a series of transactions rather than a progressive conversation. Each stage should feel like a natural continuation of the previous one.
A funnel has a predictable structure but the copy within it should not be predictable. The lead magnet creates a specific expectation. The nurture sequence fulfills that expectation and builds a new one. The sales page closes based on what the funnel has established.
What we write for a full funnel
Lead magnet copy and outline. Landing page and thank you page. A nurture sequence of five to eight emails that builds desire and handles objections. Sales page structured around the objections the funnel has already identified. Each piece is written with awareness of what came before and what comes next.